What is Sport & Performance Psychology?
“You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win.”
– Zig Ziglar
Signs Sport & Performance Psychology May Be Right for You
You may benefit from sport or performance psychology if you are:
- Struggling with performance anxiety, perfectionism, or fear of failure
- Recovering from injury and wanting to regain confidence
- Looking to sharpen focus, visualization, and resilience
- Seeking greater motivation and consistency
- Trying to balance high performance with family, school, or work responsibilities
- Wanting to improve team communication, trust, and cohesion
Sport Psychology
Sport psychology focuses specifically on the unique pressures athletes face in competitive environments. Its goal is to enhance mental toughness, focus, motivation, and coping strategies for peak performance.
Sport psychology is context-driven, adapting to different sports – from hockey and running to tennis and curling. Mental skills training also supports injury recovery, confidence building, and long-term engagement in sport.
Typical clients include:
- Competitive athletes at all levels
- Sports teams and coaching staff
Common techniques include:
- Goal setting and performance planning
- Imagery and visualization
- Relaxation and arousal regulation strategies
- Concentration and attentional control
- Team cohesion and communication training
Performance Psychology
Performance psychology supports individuals across high-performance settings outside of athletics. It helps people consistently perform at their best while maintaining balance in other areas of life.
Typical clients include:
- Musicians, dancers, and other performers
- Executives and business leaders
- Surgeons and medical professionals
- Military personnel and first responders
- Students preparing for exams or presentations
Key focus areas:
- Mental rehearsal and visualization techniques
- Developing focus, concentration, and emotional regulation
- Building resilience and coping strategies for high-pressure moments
- Managing stress, anxiety, and perfectionism
- Enhancing confidence and motivation
How Can Sport & Performance Psychology Help?
- Reduced stress and improved mood
- Increased confidence, focus, and self-awareness
- Greater ability to manage pressure, recover from setbacks, and stay composed
- Healthier relationships with teammates, colleagues, or family members
- Support for sustainable performance and lifestyle balance
- Improved quality of life, both within and beyond performance settings
Whether you’re an athlete, professional, performer, or student, Sport and Performance Psychology can help you build the mindset and resilience needed to thrive—both in high-pressure moments and in everyday life.
What Can You Expect From Sport & Performance Psychology?
Sessions are usually conducted virtually, with in-person options available during competitions or high-pressure events.
First Session: Introduction & Planning
You’ll explore your goals, past strategies, and reasons for seeking support. Your psychologist will help you create a tailored plan for your performance and personal growth.
Second Session: Building Momentum
Sessions may be client-led (focused on support and listening) or therapist-led (focused on strategies and skills training).
Third and Ongoing Sessions: Focused Work
Work continues on performance and personal goals, with flexibility to adapt as new challenges arise.
Ongoing Support
Between sessions, quick check-ins may be used to share reminders, encouragement, or strategies, helping reinforce skills in real time.
For Competitive Athletes, Teams, and Performers
Customized programs can be developed to align with your training season or long-term performance plan.
How does Confidentiality Work?
The general rule of practice is that your psychologist is not permitted to disclose anything that you tell them to anyone without your written permission for them to do so. There are some limits to confidentiality that your psychologist will discuss with you in detail at the start of your first session.
What is the Length of a Session?
Sessions are typically 50 minutes in length with the additional ten minutes used for post session notes and other professional services (such as consultation or phone calls if needed). If you feel that you require more or less time per session, this can be discussed with your psychologist.
What is the Cost of a Session?
The Psychologists’ Association of Alberta recommended fee for individual counselling is $235per therapy hour. The therapy “hour” is usually 50 minutes allowing 10 minutes for after-session notes and other services. Payment is due at the end of each session in the form of credit card or cash. Clients are issued a receipt that they can submit to their private insurance for reimbursement.